Hasbro Reveals New Slate of Licensed Toys at Brand Licensing Europe

Hasbro Reveals New Slate of Licensed Toys at Brand Licensing Europe


Hasbro is marking its 100th anniversary with a full slate of new licensed toys unveiled at Brand Licensing Europe 2023.

The toy and game giant introduced products across its portfolio of brands, including Peppa Pig, My Little Pony, and Transformers. These toys have been introduced alongside new and existing licensing partners.

The German toy and game company Ravensburger has launched a colorful action game starring Peppa Pig and friends for the EMEA region. Players use the sturdy toy camera to “take photos” of their favorite characters from the series. The player who first collects four photos of their friend is the winner. This game is available at retail now.

Peppa Pig Nesting Family | Source: TOMY

Peppa Pig x TOMY is enhancing the Grow With Peppa collection with all-new products available for purchase now in the EMEA region. These toys include Toomies’ Peppa’s Activity House, Pull Along Peppa, and Peppa’s Nesting Family.

Another addition to Hasbro’s Peppa learning range is its collaboration with Trends, a long-time partner. Launching at retailers like Argos and Amazon this fall are the new Peppa & Friends Piano and Shop with Peppa interactive toys for the EMEA region.

PlayMonster has introduced the My Little Pony x Fuzzikins range where kids and families can color and accessorize with Sunny, Izzy, and Pipp. Each set includes a My Little Pony figurine, stamper pens, accessories, and stickers. They are available now at retail in the EMEA region.

Available at retail globally are the Transformers Battle Cubes by BOTI, makers of collectible toys. Battle Cubes are a range of collectible themed cubes which offer engaging gameplay and new ways for fans to explore their favorite entertainment characters. The deal was brokered by Wildbrain CPLG. 

CharacterOptions OptimusPrime jpg
Flying Heroes Optimus Prime | Source: Character Options

The UK-based toy company Character Options is also teaming up with Transformers to launch Flying Heroes Optimus Prime. Kids can grip and rip the cord, watching the Autobot fly high up into the sky. This product is available now for the EMEA region.

Another Transformers collaboration is with Sambro for the EMEA region. The global licensed goods supplier is set to debut a range of Transformers plush, outdoor, and novelty stationery toys for 2024 and beyond. The line includes the Transformers: Earthspark series-inspired Lil Bodz, the soft toys with large, stylized heads and little bodies, a medium plush range, Puzzle Palz 3D character erasers, and more. Launching in the spring/summer of 2024 is the Transformers Water Blaster Backpack for hours of outdoor fun.

Lastly, Rubie’s has partnered with Hasbro to create brand-new Transformers and Power Rangers costumes and dress-up accessories for kids and families in the EMEA region.


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